7 days ago
Starbucks Opens Free Study Rooms in China to Lure Back Customers
Starbucks Corp. has launched free 'study rooms' in some of its China outlets, the company's latest initiative to help boost consumer traffic as domestic competition surges in its second-biggest market.
The study areas have been launched in some stores in southern Guangdong Province, home to millions of young workers at the country's export, manufacturing and technology hubs, Starbucks China said in a statement on its official Weibo account this week.